Sunday, June 20, 2010

Social Media in Ministry

I thought I would give you a couple of recent examples of how social media is helping us in the ministry.

Remember the volcano in Iceland that closed so many airports in Europe? Well, as we were reporting that story during our newscast, a lady from Belgium wrote a greeting to us on Facebook. She was listening to the radio station via our Live Stream on the internet. Our news staff noticed that she was from Belgium so they read her message on the air and then asked her (on the air) if she could write a note on facebook about how the volcano was affecting Belgium. She complied and the news team again read her message on the air. All this happened very interactively and within minutes.

Another facebook note came in from a listener who listens to one of our radio repeaters in the city of Esmeraldas, Ecuador. She wrote that she was sad that she could not listen to the station right now because the repeater was off the air. Well that was news to us, so I sent the note on to our technical department. Two days later they were in Esmeraldas fixing the repeater. On their way home, a taxi driver in Esmeraldas spotted the HCJB Global logos on the side of their pickup truck. He rolled down his window and shouted, "thanks for getting the transmitter back on the air!"

Doug

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